I recently came across this really cool infographic, which breaks down the basic tools needed to build your brand. The first segment of the infographic focus on “why?” you should build your brand. It gives reasons such as customer loyalty, as well as building awareness and brand reputation. This helps to create potential revenue, which is reliant on the fact that you have a strong consumer base, who keeps coming back. The next segment talks about getting to know your audience. Through techniques and strategies such as listening to your consumer base you can gain a better understanding of their demographics and online habits. Things such as: age, gender, household income, amount of time spent online, and keywords people use to search your product, is information anyone building a brand should have readily available. The third segment of the inforgraphic discusses tailoring your brand to your audience. This is achieved through constant interaction with consumers on your company’s social media platforms, answering questions and advertising. Costumers need to be able to readily and easily recall your brand and a great online presence can aid in this. Finding out the customers’ likes or dislikes as well as asking questions like: what problem can you solve for your customer? How can you solve their needs better than anyone else? are essential to providing excellent branding online.
Lastly, the last segment of the graphic focuses on “being the brand”. A great website with a good domain name is needed to not only attract and keep your customers engaged, but also allow for easy searching online. Keeping active on the various social media platforms and staying up-to-date is essential. Creating conversation and allowing for feedback, creates an open environment where customers feel connected to the company. Your social media username and website URL should be short and easy to remember. Magazine or newspaper articles are also good methods for quick exposure. Overall, the majority of people rely heavily on the internet for the consumer needs, whether it is online shopping, browsing, or researching new products. Therefore, great online branding is an essential in this competitive online market, and knowing and interacting with your customer base is a must in order to stay on top.
The Business Side of Communications 