The Different Sides of Business Communications Continued..

3. Internal communications

Internal communications involves the relationships between employers and the organization. It is a form of management, where leaders or specialists are elected to help maintain a positive environment within the organization. This field often crosses over with Human Resources, and they are often one department. Internal communications involves: dealing with polices, ethics, workplace information/training, standards/expectations, emotional support, and the exchange of idea within an organization.

4. Advertising/Marketing Communications 

Advertising is a form of marketing communications that involves persuading, convincing, or manipulating a particular audience to buy a product or service, or even take action on something. The goal is to obtain as many “consumers” as possible in a strategic manner. Marketing communications often involves the planning or management portion of the advertising. It involves innovation, persuasive ideas and writing and the ability to understand the target audience. Marketing communications often also involves using both traditional and social media as platform to reach out to a specific “market”. It is also knows as: promotions, direct marketing, sales, brand management and much more.

Sources for both posts


The Different Sides of Business Communications

When looking for inspiration for topics to write on for my blog, I was confused with all the various “fields” of communications I came across. Since I am interested in the corporate/strategic side of communications, I thought “why not break some come of the different areas of communications I’ve come across.” As a result, I’ve decided give a description of a few of the many aspects of strategic communications I’ve come across, in order to help any students looking to explore their options.

1. Strategic Communications

Strategic communications involves the strategic planning, management, marketing and even media relations within the “organizational” or “corporate” settings. It has two major aspects, the “internal” communications, which involves dealing with employer-organization relations (similar to HR). It also has the “external” component, which deals with the public-organizational relations. Other names for such departments include: Corporate communications, public affairs , internal communications and more.

2. Public Relations/Media Relations

Public/Media relation specialists are in the business of “maintaining images”. In other words they are responsible for ensuring an organization, or person maintains a positive image in the public eye. They are also present to repair damaged “organizational images” (called crisis management).They are the representatives of the organization, and communicate to the public via the media. Their duties can involve: writing press releases, maintaining social media platforms, organizing events, attracting press/publicity, representatives for employers, make and present presentations and they are even known to help in the marketing/advertising side of things. Other names include: Media specialists, Publicists, communications director, public affairs, and much more.  This field requires excellent persuasive writing skills, and the ability to understand the interests and concerns of the “public” or “clients” being dealt with.