What is the cost of a BAD PowerPoint Presentation?


In this infographic by “PresenationBunndle.com”, they take the serious matter of “bad presentations” into their own hands, by presenting this infographic titled: What is the cost of a BAD PowerPoint Presentation? In this graphic, they state that on average the total salaries lost due to “bad presentations”  is an estimated $12, 600 . However, when they break down the statistics of Microsoft’s daily PowerPoint presentations, the information is simply astonishing. According to the graphic, Microsoft loses an average of a billion a day due to bad presentations. That math is simply to high to ignore. The company also lists common errors that occur during presentations such as:  overloading text, reading from papers, hard to see colors, and overwhelming graphs. They then spend the last half of the graphic outlining basic tips that every individual MUST be aware of, when attempting to create a PowerPoint.  The company that made the infographic is a site that has pre-designed professional PowerPoint templates, that businesses can use to create their presentations for a small fee. I feel that if businesses want to continue to utilize PowerPoint’s in their meetings, they should hold workshops and training sessions to maximize the actual profitability of this much established technology.




How to Build Your Brand Online




I recently came across this really cool infographic, which breaks down the basic tools needed to build your brand. The first segment of the infographic focus on “why?” you should build your brand. It gives reasons such as customer loyalty, as well as building awareness and brand reputation. This helps to create potential revenue, which is reliant on the fact that you have a strong consumer base, who keeps coming back. The next segment talks about getting to know your audience. Through techniques and strategies such as listening to your consumer base you can gain a better understanding of their demographics and online habits. Things such as: age, gender, household income, amount of time spent online, and keywords people use to search your product, is information anyone building a brand should have readily available. The third segment of the inforgraphic discusses tailoring your brand to your audience. This is achieved through constant interaction with consumers on your company’s social media platforms, answering questions and advertising. Costumers need to be able to readily and easily recall your brand and a great online presence can aid in this. Finding out the customers’ likes or dislikes as well as asking questions like: what problem can you solve for your customer? How can you solve their needs better than anyone else? are essential to providing excellent branding online.

Lastly, the last segment of the graphic focuses on “being the brand”. A great website with a good domain name is needed to not only attract and keep your customers engaged, but also allow for easy searching online. Keeping active on the various social media platforms and staying up-to-date is essential. Creating conversation and allowing for feedback, creates an open environment where customers feel connected to the company. Your social media username and website URL should be short and easy to remember. Magazine or newspaper articles are also good methods for quick exposure. Overall, the majority of people rely heavily on the internet for the consumer needs, whether it is online shopping, browsing, or researching new products. Therefore, great online branding is an essential in this competitive online market, and knowing and interacting with your customer base is a must in order to stay on top.