Which U.S. Brands Are Spending The Most on Advertising?


This infographic by KISSmetrics outline America’s “biggest” advertisers. This list seems reasonable to me. Although, I was surprised that L’oreal and Kraft Foods are not higher on the list. I can recall seeing many “KD” commercials that were so rampant all over television. As well L’oreal (who owns both Garnier , Maybelline as well as other brands) has a lot of ¬†advertising, given it’s marketing beauty products. Nonetheless it is sometimes interesting to get an inside look into what “your competitors” may be doing that you’re not! I find this graphic both informational, and visually appealing. It is a known fact amongst all business professionals, that advertising is one of the most important aspects of business. Finding out how much; however, was what I found appealing. I’m curious to know roughly how much (percentage wise) of these businesses profits are devoted towards advertising ?


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