What is the cost of a BAD PowerPoint Presentation?

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In this infographic by “PresenationBunndle.com”, they take the serious matter of “bad presentations” into their own hands, by presenting this infographic titled: What is the cost of a BAD PowerPoint Presentation? In this graphic, they state that on average the total salaries lost due to “bad presentations”  is an estimated $12, 600 . However, when they break down the statistics of Microsoft’s daily PowerPoint presentations, the information is simply astonishing. According to the graphic, Microsoft loses an average of a billion a day due to bad presentations. That math is simply to high to ignore. The company also lists common errors that occur during presentations such as:  overloading text, reading from papers, hard to see colors, and overwhelming graphs. They then spend the last half of the graphic outlining basic tips that every individual MUST be aware of, when attempting to create a PowerPoint.  The company that made the infographic is a site that has pre-designed professional PowerPoint templates, that businesses can use to create their presentations for a small fee. I feel that if businesses want to continue to utilize PowerPoint’s in their meetings, they should hold workshops and training sessions to maximize the actual profitability of this much established technology.

Source

http://www.presentationbundle.com/

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Employee Loyaltly Is At a Three-Year Low and Most Empolyers are Unaware of This

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In continuing on my mission of discovering all aspects of business communications, I have decided to take a more “internal” approach this post. Within the HR or internal strategic management side of communications, there is a wealth of knowledge to delve into, but not enough room in the post. Therefore, I am going to touch on an aspect, presented in this lovely infographic, which is not talked about often. In this graphic the website “GlobalThinking HR Communications” presents information about the declining employee-employer relationship that is currently plaguing small and big business alike. Not only do they say that employees are no longer loyal to their respective employers, but that employees are also losing their confidence in their employers. While, some business owners may have differing opinions on loyalty, I personally feel it is one of the most important components needed to conduct business. According to this graphic, employee benefits are correlated to employee loyalty. More importantly, employees want to have great benefits that are clearly communicated to them. When I reflect on my own personal career goals, I too also feel great benefits are a sign of success in ones “career journey”. We all aim for them, but how many of us really get those “idealized”, great benefits we all dream about? Overall, after analyzing  and reflecting on this infographic, I realized I’m “one of those” employees that see the correlation in workplace benefits and loyalty. Not only does it assert the employers credibility, but also shows how loyal they are to their employees. This I cannot disagree with.

Source

http://www.GlobalThinkingHR.com

The Different Sides of Business Communications Continued..

3. Internal communications

Internal communications involves the relationships between employers and the organization. It is a form of management, where leaders or specialists are elected to help maintain a positive environment within the organization. This field often crosses over with Human Resources, and they are often one department. Internal communications involves: dealing with polices, ethics, workplace information/training, standards/expectations, emotional support, and the exchange of idea within an organization.

4. Advertising/Marketing Communications 

Advertising is a form of marketing communications that involves persuading, convincing, or manipulating a particular audience to buy a product or service, or even take action on something. The goal is to obtain as many “consumers” as possible in a strategic manner. Marketing communications often involves the planning or management portion of the advertising. It involves innovation, persuasive ideas and writing and the ability to understand the target audience. Marketing communications often also involves using both traditional and social media as platform to reach out to a specific “market”. It is also knows as: promotions, direct marketing, sales, brand management and much more.

Sources for both posts

http://www2.le.ac.uk/offices/cap/marcomms/about/aida

http://ctb.ku.edu/en/table-of-contents/leadership/effective-manager/internal-communication/main

http://money.howstuffworks.com/business-communications/how-public-relations-works1.htm

http://blog.stratcommunications.com/category/marketing-and-branding/marketing-communication/

The Different Sides of Business Communications

When looking for inspiration for topics to write on for my blog, I was confused with all the various “fields” of communications I came across. Since I am interested in the corporate/strategic side of communications, I thought “why not break some come of the different areas of communications I’ve come across.” As a result, I’ve decided give a description of a few of the many aspects of strategic communications I’ve come across, in order to help any students looking to explore their options.

1. Strategic Communications

Strategic communications involves the strategic planning, management, marketing and even media relations within the “organizational” or “corporate” settings. It has two major aspects, the “internal” communications, which involves dealing with employer-organization relations (similar to HR). It also has the “external” component, which deals with the public-organizational relations. Other names for such departments include: Corporate communications, public affairs , internal communications and more.

2. Public Relations/Media Relations

Public/Media relation specialists are in the business of “maintaining images”. In other words they are responsible for ensuring an organization, or person maintains a positive image in the public eye. They are also present to repair damaged “organizational images” (called crisis management).They are the representatives of the organization, and communicate to the public via the media. Their duties can involve: writing press releases, maintaining social media platforms, organizing events, attracting press/publicity, representatives for employers, make and present presentations and they are even known to help in the marketing/advertising side of things. Other names include: Media specialists, Publicists, communications director, public affairs, and much more.  This field requires excellent persuasive writing skills, and the ability to understand the interests and concerns of the “public” or “clients” being dealt with.