I found a link to an interesting article which expands on the idea of colors within business branding. The author of the Article Leo Widrich, states that Facebook is “blue” because the create Mark Zuckerberg is red-green colorblind. This was information I was shocked to hear about and found interesting. Mark was quoted as stating: “Blue is the richest color for me; I can see all of blue.” The article then proceeds to visually show how powerful color is in brand recall. I was surprised I recognized the particular “block” of Facebook blue among the other high contrast colors. The article also uses KISSmetrics’s infographic on color, I recently posted, providing input on what common colors “say” about the business. Later the article quotes KISSmetrics graphic on colors and gender stating: “women love: Blue, Purple and Green. Women hate: Orange, Brown and Gray. Men love: Blue, Green and Black. Men hate: Brown, Orange and Purple.” I find this type of information invaluable and something that a company can review continuously, as I believe colors can also shift with the generations, and thus requires constant up-to-date knowledge.
Link to Article