This infographic by KISSmetrics outline America’s “biggest” advertisers. This list seems reasonable to me. Although, I was surprised that L’oreal and Kraft Foods are not higher on the list. I can recall seeing many “KD” commercials that were so rampant all over television. As well L’oreal (who owns both Garnier , Maybelline as well as other brands) has a lot of advertising, given it’s marketing beauty products. Nonetheless it is sometimes interesting to get an inside look into what “your competitors” may be doing that you’re not! I find this graphic both informational, and visually appealing. It is a known fact amongst all business professionals, that advertising is one of the most important aspects of business. Finding out how much; however, was what I found appealing. I’m curious to know roughly how much (percentage wise) of these businesses profits are devoted towards advertising ?
In this infographic by “PresenationBunndle.com”, they take the serious matter of “bad presentations” into their own hands, by presenting this infographic titled: What is the cost of a BAD PowerPoint Presentation? In this graphic, they state that on average the total salaries lost due to “bad presentations” is an estimated $12, 600 . However, when they break down the statistics of Microsoft’s daily PowerPoint presentations, the information is simply astonishing. According to the graphic, Microsoft loses an average of a billion a day due to bad presentations. That math is simply to high to ignore. The company also lists common errors that occur during presentations such as: overloading text, reading from papers, hard to see colors, and overwhelming graphs. They then spend the last half of the graphic outlining basic tips that every individual MUST be aware of, when attempting to create a PowerPoint. The company that made the infographic is a site that has pre-designed professional PowerPoint templates, that businesses can use to create their presentations for a small fee. I feel that if businesses want to continue to utilize PowerPoint’s in their meetings, they should hold workshops and training sessions to maximize the actual profitability of this much established technology.
I found an interesting video post that a Youtube artist by the name of “UMiami Continuing Studies” published on PowerPoint Tips. It’s a basic video, but outlines essential PowerPoint tips that every individual (professional or amateur) should know. From things like: font, animation, text, colour and style, or graphs this video has a useful tip for each of them. Personally, I think common mistakes people tend to make are either: overloading text on a page, too small font, or colours that contradict each other. While, it would seem like common knowledge, these mistakes commonly occur. It’s nice to be reminded once in a while of the basic skills needed when putting together a professional PowerPoint presentation.
3. Internal communications
Internal communications involves the relationships between employers and the organization. It is a form of management, where leaders or specialists are elected to help maintain a positive environment within the organization. This field often crosses over with Human Resources, and they are often one department. Internal communications involves: dealing with polices, ethics, workplace information/training, standards/expectations, emotional support, and the exchange of idea within an organization.
4. Advertising/Marketing Communications
Advertising is a form of marketing communications that involves persuading, convincing, or manipulating a particular audience to buy a product or service, or even take action on something. The goal is to obtain as many “consumers” as possible in a strategic manner. Marketing communications often involves the planning or management portion of the advertising. It involves innovation, persuasive ideas and writing and the ability to understand the target audience. Marketing communications often also involves using both traditional and social media as platform to reach out to a specific “market”. It is also knows as: promotions, direct marketing, sales, brand management and much more.
Sources for both posts
When looking for inspiration for topics to write on for my blog, I was confused with all the various “fields” of communications I came across. Since I am interested in the corporate/strategic side of communications, I thought “why not break some come of the different areas of communications I’ve come across.” As a result, I’ve decided give a description of a few of the many aspects of strategic communications I’ve come across, in order to help any students looking to explore their options.
1. Strategic Communications
Strategic communications involves the strategic planning, management, marketing and even media relations within the “organizational” or “corporate” settings. It has two major aspects, the “internal” communications, which involves dealing with employer-organization relations (similar to HR). It also has the “external” component, which deals with the public-organizational relations. Other names for such departments include: Corporate communications, public affairs , internal communications and more.
2. Public Relations/Media Relations
Public/Media relation specialists are in the business of “maintaining images”. In other words they are responsible for ensuring an organization, or person maintains a positive image in the public eye. They are also present to repair damaged “organizational images” (called crisis management).They are the representatives of the organization, and communicate to the public via the media. Their duties can involve: writing press releases, maintaining social media platforms, organizing events, attracting press/publicity, representatives for employers, make and present presentations and they are even known to help in the marketing/advertising side of things. Other names include: Media specialists, Publicists, communications director, public affairs, and much more. This field requires excellent persuasive writing skills, and the ability to understand the interests and concerns of the “public” or “clients” being dealt with.