Kissmetrics is a website that contains many really visually appealing infrographics on business related topics. This particular graphic centres on how colour affects the way consumers purchase their products. The post states that 93% of consumers focus on visual appearance when purchasing a product, another 85% of these individuals state that colour is a heavy influence on their purchase. The whole idea is that colour increases a brands “recognition”. I associate blackberry with black, Apple with white and black, Mcdonalds with red and yellow ect. This can seem nonsensical, but the idea is that the quicker a consumer can recall you brand, or associate with something as common as a colour, the better. This infographic expands further, by breaking down the details on some common colours, as well as anyalyzing other concepts such as “power words”. This graphic is a must see for any individual associated with the “business world”.
In this infographic by “PresenationBunndle.com”, they take the serious matter of “bad presentations” into their own hands, by presenting this infographic titled: What is the cost of a BAD PowerPoint Presentation? In this graphic, they state that on average the total salaries lost due to “bad presentations” is an estimated $12, 600 . However, when they break down the statistics of Microsoft’s daily PowerPoint presentations, the information is simply astonishing. According to the graphic, Microsoft loses an average of a billion a day due to bad presentations. That math is simply to high to ignore. The company also lists common errors that occur during presentations such as: overloading text, reading from papers, hard to see colors, and overwhelming graphs. They then spend the last half of the graphic outlining basic tips that every individual MUST be aware of, when attempting to create a PowerPoint. The company that made the infographic is a site that has pre-designed professional PowerPoint templates, that businesses can use to create their presentations for a small fee. I feel that if businesses want to continue to utilize PowerPoint’s in their meetings, they should hold workshops and training sessions to maximize the actual profitability of this much established technology.
Given the fact that PowerPoint’s are often a “hit or miss”, a Youtuber by the name of “ChuckJPC”, has created a satirical video commenting on the “usefulness” of PowerPoint presentations. The video basically discusses the common uses of PowerPoint’s in business meetings, outlining their flaws and reasons why he feels they’re useless in such settings. It is an interesting perspective to the debate on whether this now “established” technology is still the most useful to big and small businesses alike. The narrator provides a different perspective on the subject, forcing listeners to think critically about the way they utilize the PowerPoint in their own lives.
I found an interesting video post that a Youtube artist by the name of “UMiami Continuing Studies” published on PowerPoint Tips. It’s a basic video, but outlines essential PowerPoint tips that every individual (professional or amateur) should know. From things like: font, animation, text, colour and style, or graphs this video has a useful tip for each of them. Personally, I think common mistakes people tend to make are either: overloading text on a page, too small font, or colours that contradict each other. While, it would seem like common knowledge, these mistakes commonly occur. It’s nice to be reminded once in a while of the basic skills needed when putting together a professional PowerPoint presentation.
In continuing on my mission of discovering all aspects of business communications, I have decided to take a more “internal” approach this post. Within the HR or internal strategic management side of communications, there is a wealth of knowledge to delve into, but not enough room in the post. Therefore, I am going to touch on an aspect, presented in this lovely infographic, which is not talked about often. In this graphic the website “GlobalThinking HR Communications” presents information about the declining employee-employer relationship that is currently plaguing small and big business alike. Not only do they say that employees are no longer loyal to their respective employers, but that employees are also losing their confidence in their employers. While, some business owners may have differing opinions on loyalty, I personally feel it is one of the most important components needed to conduct business. According to this graphic, employee benefits are correlated to employee loyalty. More importantly, employees want to have great benefits that are clearly communicated to them. When I reflect on my own personal career goals, I too also feel great benefits are a sign of success in ones “career journey”. We all aim for them, but how many of us really get those “idealized”, great benefits we all dream about? Overall, after analyzing and reflecting on this infographic, I realized I’m “one of those” employees that see the correlation in workplace benefits and loyalty. Not only does it assert the employers credibility, but also shows how loyal they are to their employees. This I cannot disagree with.
I recently came across this really cool infographic, which breaks down the basic tools needed to build your brand. The first segment of the infographic focus on “why?” you should build your brand. It gives reasons such as customer loyalty, as well as building awareness and brand reputation. This helps to create potential revenue, which is reliant on the fact that you have a strong consumer base, who keeps coming back. The next segment talks about getting to know your audience. Through techniques and strategies such as listening to your consumer base you can gain a better understanding of their demographics and online habits. Things such as: age, gender, household income, amount of time spent online, and keywords people use to search your product, is information anyone building a brand should have readily available. The third segment of the inforgraphic discusses tailoring your brand to your audience. This is achieved through constant interaction with consumers on your company’s social media platforms, answering questions and advertising. Costumers need to be able to readily and easily recall your brand and a great online presence can aid in this. Finding out the customers’ likes or dislikes as well as asking questions like: what problem can you solve for your customer? How can you solve their needs better than anyone else? are essential to providing excellent branding online.
Lastly, the last segment of the graphic focuses on “being the brand”. A great website with a good domain name is needed to not only attract and keep your customers engaged, but also allow for easy searching online. Keeping active on the various social media platforms and staying up-to-date is essential. Creating conversation and allowing for feedback, creates an open environment where customers feel connected to the company. Your social media username and website URL should be short and easy to remember. Magazine or newspaper articles are also good methods for quick exposure. Overall, the majority of people rely heavily on the internet for the consumer needs, whether it is online shopping, browsing, or researching new products. Therefore, great online branding is an essential in this competitive online market, and knowing and interacting with your customer base is a must in order to stay on top.
On my continued exploration of “the business side of communications” I’ve decided to dive more into the concept of “branding”. At first thought it sounds intimidating, like something which would involve big leaps of faith and unprecedented risks, with little in the way of “hope” to fall back on. While, branding is often tricky and can be hit or miss, a website call betterbusinessbrand.com, has broken down this concept in a creative, yet tangible way. In their infogrpahic, “Anatomy of a brand”, they have associated various physical traits with their corresponding “business minded” characteristics. All, the way from your clothes, feet positioning, ears and mind, they have got you covered. Even the most skilled entrepreneur or business minded individual can benefit from these simple yet effective tips in personal branding. In an era where new and social media are so rampant and instrumental in the branding of business and people alike, you would have thought we would have all mastered branding by now. However, even the most skilled business minded individual requires the basics to operate. Thus, betterbusinessbrand has taken the work load off our shoulders, by doing the homework, and now all that is left is for us to study, learn and master these basic, but necessary concepts. READY, SET, BRAND!
In keeping up with the “social media tips” theme I’ve taken on this week, I’ve decided to comment on a infographic on twitter tips. The graphic was created by a design company called NJI Media, and they’ve come up with their own rendition of useful twitter tips for consumers and businesses alike. Being, that social media platforms like twitter are often an important part of both business communications and the everyday world we live in, I’ve decided such tips should not be kept disclosed. In summary, I’ve learned that consistency, content, and conciseness are the most important aspects of any social media platform. Once, you’ve established the content you want to post and your target audience, then all that’s left is providing consistent posts that keep your viewers engaged. While, it’s often easier said than done, a picture always helps make these “tips” a little easier to digest. Enjoy!
While, scrolling through my wordpress reader, I came across a post in regards to the “science of social timing”. After, doing more research, I learned that the information was obtained from a US based blog called “kissmetrics” with the help of other individuals. It basically lists detailed information about how to maximize the “view-ability” of your social media posts, whether it be on Facebook, Twitter, e-mail, or even blogs. I’m not sure how how truly scientific the information is, but it is a nice start for beginners like me who are clueless about the ins and outs of social media. I think these panoramas are helpful to any person or company, looking for real insight into the best way to target their audiences, and for regular people looking to reach the widest audience in the easiest manner!
Being inspired by one of my recent strategic communication classes, I decided to do a mini-series on a few mediums of communications. I will be focusing on the oral, written, and non-verbal styles of communication and break them down even further, discussing their benefits. For this post I will be discussing the oral side of communication, more specifically within organizational settings.
Oral communication can consists of:
– Face-to-face or Interpersonal interactions (allows for feedback , non-verbal cues, ability to communicate confidential/personal information, negotiate
– Telephone/ Teleconferences (discuss confidential information, provide good or bad news, inform or confirm when feedback isn’t needed.
– Video messages/Video conferences (personal connection with audience/group, efficient, economically friendly, ablitiy to train/inform without physical presence )
– Speeches/Oral presentations (great forum for persuasive messages , delivering news to a large audience)
Overall, oral/interpersonal communication is considered to be a “rich form of communication”. This is due to the fact that it involves the a lot of non-verbal cues, in addition to it’s oral information. This includes: facial expressions, body language, personal space, attitude, tone, an even physical appearance. These forms of communication foster a more “dialogic” approach to communiation because they allow for feedback.