How Do Colours Affect Purchases?


Kissmetrics is a website that contains many really visually appealing infrographics on business related topics. This particular graphic centres on how colour affects the way consumers purchase their products. The post states that 93% of consumers focus on visual appearance when purchasing a product, another 85% of these individuals state that colour is a heavy influence on their purchase. The whole idea is that colour increases a brands “recognition”. I associate blackberry with black, Apple with white and black, Mcdonalds with red and yellow ect. This can seem nonsensical, but the idea is that the quicker a consumer can recall you brand, or associate with something as common as a colour, the better. This infographic expands further, by breaking down the details on some common colours, as well as anyalyzing other concepts such as “power words”. This graphic is a must see for any individual associated with the “business world”.



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